CartWeb Analytics - Helping you understand how visitors use your site
It is vital for you to understand how visitors use your web site. Metrics such as page views and unique visitors only give limited information about the popularity of your web site. Many site owners concentrate on optimising their web site for the major search engines but neglect the most important visitors to your site; human beings! Understanding web site usability is vital.
As well as understanding how many visitors find your web site, you need to understand what they do once they are there.
Do you understand how visitors use your web site?
Ask yourself the following questions?
- Where do most of your visitors find out about your web site?
- Which are the most popular pages on your web site?
- Which pages are the most unpopular? Do any of these result in your visitors leaving your site?
- How often do visitors add products to their shopping cart and then never make it to the checkout?
- What articles on your web site are the most read?
- Do you know which PPC campaigns are the most successful?
If you didn't know the answers to all of the questions above, you need to focus on improving your understanding of web site usability.
How we can help you understand how visitors use your web site
The Site-Report experts can provide vital informal information about how your visitors use your web site, where they find your site, what the most popular navigation routes are, which pages are the least popular, and how successful your Pay Per Click (PPC) campaigns are (amongst many other things) and provide practical advice on how to improve your web site based on that analysis.
Simply by allowing us access to your web site logs (via FTP or copies), our experts will perform this analysis using innovative analysis tools. We will then send you a report or discuss the results with you via telephone.
For further information about web analytics, please contact us.
