Tools of the trade
The following web sites provide tools of the trade related to web site accessibility, usability, search engine optimisation and web design.
We also recommend a number of great books on our Recommended reading list and general resources.
Development Tools
Accessibility
- Bobby - This free service will allow you to test web pages and help expose and repair barriers to accessibility and encourage compliance with existing accessibility guidelines, such as Section 508 and the W3C's WCAG.
- Wave - versatile tool for checking your site's accessibility compliance.
- Accessibility Toolkit
Search Engine Optimisation
- Webposition - an unrivalled suite of tools to assist in search engine optimisation
- Wordtracker - find keywords to make your site rank higher
- LinkSurvey - Whether for home or for work, LinkSurvey is a fully-loaded link popularity tool that is a must for any Webmaster. Just enter in the Website(s) for which you want to check the link popularity, and hit the start button. Immediately, LinkSurvey sends a query out to many popular search engines and displays the results in a table format. From there, you can use the built-in, multi-tabbed Web browser to check out the Web sites that have linked to the site in question. This is a great way to meet new Web friends, or, if you run a business, a great way to see who's linking to your competitors' sites. LinkSurvey will also let you export your results to a text, HTML, or Excel file for easier review.
Web Analytics
- ClickTracks - ClickTracks displays website visitor behavior directly on the pages of your website. It's a completely new web stats method that improves over traditional log file analysis. You can see campaigns, site navigation and ROI instantly. ClickTracks uses a radically different architecture that makes it easy for marketers to locate customer behaviour data that is difficult or impossible to obtain using earlier methods of web analytics.
- CoreMetrics
- WebTrends
- WebSideStory
- Fireclick
- Speed-Trap
PPC Campaign Management
- Atlas One Point - The Ultimate Pay-Per-Click Search Engine Bid Management Tool
- Bid Rank
- Dynamic Bid Maximizer
- Keyword Max
- SearchIgnite
Click Fraud Detection
Link Building
Split Testing
Performance/Site availability
Customer support (e.g. live chat)
Email marketing

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