Complete Search Engine Optimization (SEO) Report

Making sure your website can be found in the major search engines...

As part of your web site marketing plan, you should ensure that your site is well placed within the major search engines. No matter how usable or accessible your site is, if your visitors can not find it, your site will not perform as you'd hope.

The difference between no search engine placement and a high-ranking can be achieved by optimising your web site using the most of up-to-date and ethical optimization techniques.

Do your competitors' web sites rank higher than yours? Do you not have the time to tweak your site to maintain or improve its search engine position?

Is your site search engine friendly?

If you answer yes to any of the following questions, you may not presently be attaining the best search engine ranking:

• Is your site built using frames?
• Do you use JavaScript-based navigation?
• Do all of your pages have the same title?
• Is your site built using Flash?
• Are there only a few sites that link to your web site?
• Have you used a mass search engine submittal programme?

Many of our clients experience problems getting their web sites ranked well within the major search engines. In a majority of cases, there are simple problems that are preventing search engines from either listing your web site pages or from ranking your web site very highly.

Here's some of the advice we have given our clients:

"Sadly there are many urgent problems, and the largest is that the root domain URL provides zero content to spiders, or indeed anyone with JavaScript disabled. The number of users without JavaScript support is growing daily, not shrinking, because many new devices, including most mobile devices, which can access the web do not have or use a traditional browser."

"Your TITLE tags do not contain any of your important competitive keywords, not even product names on the product pages. The TITLE tag is probably the most important single line of code for SEO purposes in any page. On every page of your site, this vitally powerful tag is the same."

"There’s a critical lack of textual content to the website that will always cause it to rank poorly in search engines (since they index textual content). An ideal page for search engines often has more than 400 words of text, while many of your specific product pages average 40 words of description for the item."

The Search Engine Optimization Review focuses on how well placed your web site is within the major search engines, what impediments may be affecting your search engine placement and what improvements can be made to increase your site's ranking in search engines.

The Review consists of four parts:

• Ranking Report
• Impediment Report
• Search engine spidering report
• Action plan

Ranking Report

Firstly, we'll establish how well your website ranks within the following search engines for upto 10 keywords/phrases you provide:

• Google
• Yahoo
• MSN

Search Engine spidering report

We'll analyse your server logs to find out how often and deeply the major search engine spiders are spidering your website. From this analysis, we'll be able to establish whether there are any problems that are preventing the search engines from indexing your website.

Impediment Report

You may be preventing robots from indexing all of part of your web site if your site uses query strings, inhibit robots from accessing pages within your web site using robots.txt files or use JavaScript navigation.

Firstly, we'll find out how well optimized the site currently is, we'll also identify any major impediments that may be resulting in not getting the site crawled and at least 10 actionable optimization recommendations guaranteed to result in your web site ranking higher in the search engines.

Our reports are backed up by email support for 2 weeks after receipt so if something isn't clear, or you need more information, all you need to do is ask.

We have produced several articles on search engine optimization including Simple Guidelines for effective search engine optimization and Search Engine Friendly Shopping Carts - The Facts and the Fiction.