SEM Consultancy - Helping you improve and maintain your web site's ranking

With 70% or more of traffic originating from the major search engines including Google, Alta Vista and MSN, ensuring that your web site is marketed successfully within these search engines is essential to a successful web site.

However, to rank well within the major search engines, it is necessary to do far more than simply submit your web site to the search engines (check out our article of simple advice on increasing search engine ranking).

We offer a Managed Search Engine Marketing Service (SEM) for SMEs who need their web sites ranked well in the major search engines and require continued management of their web site's search engine optimization (SEO) to maintain that position.

How healthy is your web site's search engine ranking?

A healthy search engine ranking is one vital element to the success of your web site. Our consultants will analyse your current web site ranking, find any impediments that may be affecting its search engine positioning and formulate an action plan to ensure a full and sustained recovery. Why not read our handy hints guide to getting a better search engine ranking within Google.

Understanding our clients

To ensure your web site has the best chance of maintaining a healthy search engine ranking, it is vital that we understand your business, services and target visitors.

As part of the managed SEM service, through regular communication with you, we will

• ensure that we optimise your web site for the key-phrases that your visitors will use rather than the buzzwords that you use internally within your business sector
• adjust the copy to rank well and entice search engines and, more importantly, visitors to dig deeper into your site
• help to build effecitve linking strategy campaigns
• analyse your competitors' web sites and ensure that your site outperforms them in search engine ranking.

An Ethical Practice

Our consultants will not use techniques employed by some 'experts' that could result in your site being banned by the major search engines such as:

• bulk submission or spamming
• gateway pages, doorway pages or bridge pages
• keyword stuffing
• link farms

However, we are strong advocates of the use of:

• web copywriting to ensure that your web pages contain quality content-rich copy that is visitor and search-engine friendly
• use of XHTML and CSS to reduce positioning code from your pages
• effective linking strategy campaigns with related and high quality partner sites.

More details of our managed search engine marketing service and answers to some frequently asked questions are available.

If you require further information, please do not hestitate to contact us.