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ClickTracks Training and Support - Helping you get the most from web analytics
It is vital for you to understand how visitors use your web site. Metrics such as page views and unique visitors only give limited information about the popularity of your web site. Many site owners concentrate on optimising their web site for the major search engines but neglect the most important visitors to your site; human beings! Understanding web site usability is vital.
As well as understanding how many visitors find your web site, you need to understand what they do once they are there.
Do you understand how visitors use your web site?
Ask yourself the following questions?
- Where do most of your visitors find out about your web site?
- Which are the most popular pages on your web site?
- Which pages are the most unpopular? Do any of these result in your visitors leaving your site?
- How often do visitors add products to their shopping cart and then never make it to the checkout?
- What articles on your web site are the most read?
- Do you know which PPC campaigns are the most successful?
If you didn't know the answers to all of the questions above, you need to focus on improving your understanding of web site usability.
How we can help you understand how visitors use your web site
The Site-Report experts can provide vital informal information about how your visitors use your web site, where they find your site, what the most popular navigation routes are, which pages are the least popular, and how successful your Pay Per Click (PPC) campaigns are (amongst many other things) and provide practical advice on how to improve your web site based on that analysis.
Simply by allowing us access to your web site logs (via FTP or copies), our experts will perform this analysis using innovative analysis tools. We will then send you a report or discuss the results with you via telephone.
ClickTracks Partner
As a ClickTracks Training and Support Partner, we are experts in the installation and optimal use of the range of ClickTracks products and also provide 1st class training and support of the full range of ClickTracks products.
Our relationship with the company means that we also have some input into what new features are added to the tools.
ClickTracks provides a unique way of looking at the way that visitors use your site. Easily see while navigating through your site which pages are the most popular, which more often result in abandonment from the site, find out which pages are most effective at converting visitors to customers. Use visitor tagging to find out which search engines and which search terms are the most effective, and which pay-per-click and email campaigns lead to the most sales.
We're here to help you make the most of this valuable tool from installation to everyday use. Whether you need advice on the best ClickTracks tool for your site, a helping hand configuring ClickTracks for your website or assistance in interpreting the information presented, the Site-Report experts can ensure that you learn the most from your site's visitors.
- Advice on the best version of ClickTracks for your website
- Installation support
- Help in configuring ClickTracks for your website and logfiles
- Training and support on how to interpret ClickTracks reports
- UK-based support
