The following article has been written by James Saunders, Managing Director of Site-Report.com.

A number of our clients have found it difficult to track conversions due to not selling products or services directly on their web sites. However, there are a number of ways that tracking conversions from the offline sale of products and services.

This 2-part article details the key reasons for tracking conversions, the difficulties associated with tracking offline sale of products and services, and the solutions.

Tracking conversions from offline sale of products and services

Tracking conversions is a vital aspect of any site that sells products or services. However, if you don't sell a product or service directly online, but rely on subsequent contact from a visitor to your web site, tracking conversions can be difficult. However, one method of tracking conversions is via a contact us page.

Contact us pages often provide a number of ways in which a visitor can contact you for further information about your products and services. These typically include:

• email address
• contract us form
• snail mail address
• IM address
• telephone number

For every visitor, it is important that you are able to track:

• how they got to the form
• which ad in which PPC campaign they clicked
• which search terms they used to find the site originally
• which pages they visited and therefore which products/services they were interested in

By using a unique identifier to identify each visitors and a suitable tracking system, it is possible to find all of this information. However, it is not always easy to associate this information to visitors that use a contact us page to subsequently contact you.

Part 2 of this article details methods of tracking using different forms of contact.

For further information, please click here to contact us.

Copyright 2004 Site-Report.com/James Saunders. All Rights Reserved. Reprint rights by written permission of the author.