CartArticles from the Site-Report Team
Site-Report.com and our expert reviewers have published a number of articles related to web site design, usability, search engine ranking and marketing. Some of the most popular articles are listed below:
Tracking conversions from offline sale of products and services
Tracking conversions is a vital aspect of any site that sells products or services. However, if you don't sell a product or service directly online, but rely on subsequent contact from a visitor to your web site, tracking conversions can be difficult.
This article details the key reasons for tracking conversions, the difficulties associated with tracking offline sale of products and services, and the solutions.
Simple Guidelines for effective search engine optimisation
One key element of your web site strategy alongside usability, accessibility, web design and branding is search engine optimisation. After all, a highly usable, accessible web site is only of benefit to your visitors if they can find it!
In this article we discuss 5 simple guidelines that you should follow in optimising each of your web pages.
Some Guidelines for building a more accessible web site
As a web designer it is imperitive that your web site is accessible to as many visitors as possible. To ensure this, there are a number of guidelines that should be followed.
This article describes these guidelines and uses the Site-Report web site as an example of how these guidelines can be followed.
How To Impress Search Engines and Users - Focus: Web Site Structure
You may know all there is to know about Dreamweaver, MS FrontPage, PHP, HTML, or Flash and still not construct a Web site that will be found in search engines or be easily navigated by site users. Fortunately, being found in searches, generating sales and traffic plus showing consideration for site visitors can all be achieved using the same basic techniques.
How To Impress Search Engines and Users - Focus: Web Site Navigation
Search engines and directories are seeking "quality" pages to present to their users. By consistently using a few simple design techniques, you can reward them by having a site that's easy to scan and effortless to purchase from.
Key points to improve your web site
This article contains 14 key points to consider when developing your web site to improve its web site usability, search engine ranking and marketing.
Meeting UK Ecommerce Compliance Regulations
With many UK web sites failing to comply with the UK Ecommerce Regulations, this article focuses on the key issues. It also provides other advice on maintaining ecommerce credibility.
How usability can increase your web site ROI
This article discusses how improved usability can reduce costs and increase your web site's return on investment.
A Case Study in Shopping Cart Usability
This article details the usability issues related to shopping carts and how these issues were addressed in the Site-Report shopping cart system.
Search Engine Friendly Shopping Carts - The Facts and the Fiction
This article explains the facts and fiction surrounding search engine friendly shopping cart solutions.
In the article, Search Engine Friendly Shopping Carts - The Facts and The Fiction, we described how to ensure that the shopping carts and ecommerce solutions you choose for your online shop or store is search engine friendly, thereby increasing the visibility of your web site, brand and products on the Internet.This article has been written to detail the work that a team of experts undertook with one of the UK's most popular ecommerce solution providers.
A reprint of the article that was published in the October 2003 edition of Practical Internet.
